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Commercialisation involves time, patenting and working with lawyers where all costs may be high. Highbury will assist you to forecast and contain your costs.
We can help you undertake market research specific to your business plan.
Highbury can carry out worldwide competitor reviews which enable you to plan your future and implement constructive, commercial business decisions. These reviews can be undertaken at specific points in time or on a continuous basis.
When in or out licensing, knowing that your commercial judgements and decisions don't fall below the market norms enables you to act from a position of strength.
TTBER is just one example of a European legal change that will alter the way in which you can implement the technology licensing arrangement. This is a controversial regulation dictated from Brussels where parties to licences will have to meet certain market share tests or face legal uncertainty.
The law relating to patents, regulatory affairs and the way in which you commercialise your technology are constantly changing. Highbury can help you keep abreast of these changes and remain compliant.
Reasons for patenting or protect your Intellectual Property or Intellectual Assets?
Patent claims following official patent examination will frequently vary from
one country to the next in terms of what is allowed within the claim. Where
this has been the case and the changed claims are thought to alter the potential
commercial value of the IP, or the potential to out-license or commercialise
the IP, then these claims need to be assessed on a country-by-country basis.
This process allows informed judgements to be made regarding the commercial
value of the IP in each country.
Email us for a free IP Patent Procedural Review.
Copyright generally relates to literary or artistic works but as with patents, copyright has followed technology and now extends to photographic works, musical works and computer programmes. Copyright is universal and long, applying for 70 years after the death of the author.
Designs and industrial designs consist of features that establish and create an article's appearance. Examples of designs include the shape of a car body, the pattern on wallpaper, the shape and style of designer clothing or the configuration of controls on a household appliance. Designs are essentially artistic works. In Europe we can now apply for Community Design Registration, which provides protection for 25 years and has other key benefits: it provides an exclusive monopoly and comes with a Certificate of Registration showing evidence of ownership.
Strong brands that carry commercial value speak for themselves – telling the world simply and with strength what the product is. Once a product has been successfully branded, a defensive monitoring strategy is needed to protect the brand worldwide.
A trademark is any type of sign that distinguishes the products and services of one seller from those of another. A sign may include words, logos, pictures, or a mixture of these. Essentially, a trademark is a badge or sign of origin, used so that customers will recognise the product and be aware of its source or seller. You can register a trademark if it meets the following criteria:
Registered Domain Names
Many companies offer expensive services and some are unscrupulous buying your name and offering it back to you for a high price with a time deadline – don’t be fooled!. Domain name registration need not be costly (it should be well under £100 for two years of registration) but you must check on the central register that your proposed name does not pre-exist> We can help you with this.
Trade secrets or know-how
Know-how is an area of knowledge that is essentially a company secret. It is the expertise required to produce the core products or technologies.
For a pharmaceutical company, individual inventor or research institute, this may be some specific laboratory detail that was not included in the patent. Know-how is always very important and can be easily lost because the people working in the business do not recognise its value. For example, at the post-conference bar when alcohol and interesting conversation can relax the tongue! There are specific actions that you must take to protect your know-how and Highbury can help you implement them.
Highbury will give you specific steps that need to be undertaken in a set manner in order to protect your IP position.
If you are an individual, a small company or University Technology Transfer Group then you may struggle to manage a number of different patents, as it is a complex process. We can provide management systems that will enable you to cope more easily by knowing what patent actions and costs will be required in the future.
IP valuation is required in a number of situations – prior to seeking funds and prior to sale, licensing or other forms of commercialisation. You should not enter a negotiation without being fully aware of the current and future potential of your intellectual assets. We can help you by either building the valuation systems or by undertaking specific research to provide a valuation for you.